What Information We Collect
When you visit or otherwise interact with the Website, we collect and use several types of information from and about you, including:
Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number or IP address. We may also collect information relating to your lifestyle (including your occupation, age range, other household information and your seafood consumption habits), through surveys, contests or other links on our Website.
Non-identifiable Information, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific website feature.
Technical information, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our website, and usage details.
Non-personal details about your website interactions, including the full URLs, clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.
How We Use Your Personal Information
Your personal information will be used only for the purposes identified in this Policy or identified at or before the time the information is collected, or as required by law.
These purposes include sending you, by way of email or mailings, materials that you have requested such as CCS Task Force newsletters, updates, recipe books, health and nutrition tips, educational materials and other information items. You may ask us to stop sending you such materials at any time, for example, by clicking the “unsubscribe” link at the bottom of an email. We may also use the information that you voluntarily provide to gain a better understanding of seafood-related consumption habits and to improve our Website and our educational and information materials.
The information that you provide to us through contest and sweepstakes entries may be shared with the CCS Task Force's marketing and promotions agency for the sole purposes of administering a contest and to generate aggregate research about consumption habits.
More generally, we use the information we collect through our Website for the following purposes:
to provide you with access to the Website;
to provide you with information relating to our Website;
to provide you with information, products or services that you request from us;
to follow up on your comments and suggestions;
to fulfil the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it;
to carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;
to notify you about changes to our Website or any products or services we offer or provide through it;
to improve our Website, products or services, marketing, or customer relationships and experiences;
to manage and develop our business systems and operations;
to monitor and conduct an analysis of our website traffic and usage patterns;
to post customer testimonials, comments or reviews;
to protect our rights and property; or
to lessen a serious threat to personal safety, health or security.
When We Disclose Your Personal Information
We will not sell, license, trade or rent your personal information to or with third parties.
A limited amount of a contest winner's information (for example, first name and city and province of residence) may be posted on our Website, but only after we have obtained the winner's explicit consent to do so.
We reserve the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that which is required to fulfill the purposes for which the information is being provided by you. However, your voluntary provision of additional information helps us to improve and expand the educational and information services that we offer and to conduct research about seafood-related consumption.
You may withdraw your consent to our collection, use or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
How We Protect Your Personal Information
We make all commercially reasonable efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access, use or disclosure. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives who need to know the information. In addition, we employ generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access, use or disclosure.
Retention of Your Personal Information
We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected and to comply with applicable laws.
For example, the information that you provide to us through contest entries is retained only for the duration of the contest and any further period required to generate aggregate research about seafood-related consumption. When you provide information about seafood consumption or related matters, we aggregate the information before using it for research purposes, and do not retain your personal information once aggregation is complete. The information that you provide to us when you request materials from us is retained only for as long as is required to process your request.
Accessing and Updating Your Personal Information
The CCS Task Force will take reasonable steps to ensure the personal information we hold is accurate, complete and up-to-date. Upon your written request, and subject to certain exceptions provided by law, we will inform you of the existence, use, and disclosure of your personal information and give you access to that information. We may charge a minimal fee for providing such access to you.
If you believe that the personal information that we hold about you is not accurate or complete, you may write to us at email@example.com. If you are able to establish that the information is not accurate or complete, we will take reasonable steps to delete and/or correct the information so that it is accurate, complete, and up-to-date. In order to facilitate a request to correct or update information, we may ask you to provide additional information to confirm your identity. Any such information will only be used for the purpose of confirming your identity and will not be retained by us.
Interest-Based Advertising: To opt-out of interest-based advertising, and to find information about how to block or limit cookies, visit AdChoices, the Canadian self-regulatory program for online interest-based advertising, administered by the Digital Advertising Alliance of Canada (“DAAC”).
Canada’s Anti Spam Law (“CASL”)
We will only send you commercial electronic messages (“CEMs”) where we have your express or implied consent to do so. Your consent to receive CEMs is implied where we have an existing business relationship with you, or you have reached out to us and made an inquiry within a certain time frame. You may unsubscribe from receiving CEMs at any time, by clicking the unsubscribe button on an email or following the direction provided in a text message.
Links to Third Party Sites
Please fill out the online contact form
Fisheries Council of Canada
170 Laurier Avenue West, Suite 610
Ottawa, ON K1P 5V5
Canadian Aquaculture Industry Alliance
220 Laurier Avenue West, Suite 650
Ottawa, ON K1P 5Z9
The Choose Canadian Seafood Task Force is the trade name established by The Canadian Aquaculture Industry Alliance (CAIA) and The Fisheries Council of Canada (FCC) in May, 2022.